For more than a decade work trends have been changing. Today, the average tenure for a CMO is 23 months in the United States. With 15.1 million professionals out of work since the recession, the incredible demand to stand out amongst same job titles and professions and reinvent oneself is of the essence.
Corporate America is about to face a surge in demand for innovation, but is it ready? In the first quarter of 2011, 20% of S&P 500 companies reported that their revenues surpassed prerecession highs. Many more organizations expect the same before the end of 2011. Once this happens, capital spending can resume. With that comes the need for innovation, and many organizations are expected to take part. However, after years of budget cuts, consolidation, and layoffs, how can this occur?
Why is Personal Branding so important? | Competitive Edge Branding.
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